ABOUT ME

 

Hi I’m Cristina, Head of Design based in Copenhagen. Check me also on Medium.com where I write about creative leadership, design culture, and the moments that shape us as professionals especially the quiet ones that build confidence and clarity. My work bridges UX, brand, and strategy across digital products. Forever learning, mentoring, and helping designers find their voice in rooms built for noise.

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Build High-Performing Teams

I attract, develop, and retain exceptional people. Smart teams don't just execute they challenge assumptions, raise the bar, and make the work better at every turn.

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Co-Create & Collaborate

I love bouncing ideas. The best solutions rarely come from the top down they emerge from open dialogue, diverse perspectives, and the energy of a team truly engaged in the problem.

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What motivates me

Being surrounded by smart, driven people is one of my greatest professional motivators. That energy is contagious, and it consistently leads to better outcomes for everyone involved.

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Favourite professional motto: "Ask the question, make the test. Being proven wrong early reduces the time of being wrong altogether."

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Professional Background 

Design leader with 15+ years driving user-centered product design across fintech, pharma, blockchain, and public sector. Proven track record building high-performing teams, delivering measurable outcomes, and translating business strategy into scalable design solutions.